At Alternative Insurance Brokers (“we,” “us,” or “our”), your privacy is very important to us. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website https://www.alternativeinsurancebrokers.co.uk and use our services. We are committed to ensuring that your personal data is handled responsibly and in accordance with the UK GDPR and the Data Protection Act 2018.

1. Information We Collect

We may collect the following types of information:

a. Personal Information You Provide:

  • Name, email address, phone number, and postal address.
  • Details related to insurance enquiries, applications, or requests.
  • Any other information you choose to provide when contacting us.

b. Information Automatically Collected:

  • IP address, browser type, device type, and operating system.
  • Pages visited on our website, time spent on pages, and referral source.
  • Cookies and similar technologies used to improve website functionality and user experience.

2. How We Use Your Information

Your information is used for the following purposes:

  • Responding to your enquiries and providing insurance advice or quotes.
  • Processing insurance applications and managing your policies.
  • Sending important updates, newsletters, or promotional information (with your consent).
  • Improving our website, services, and customer experience.
  • Detecting, preventing, and addressing fraud, security risks, or other illegal activities.
  • Complying with legal obligations, such as record-keeping requirements under insurance regulations.

3. Legal Basis for Processing

We process personal data under the following legal bases:

  • Consent: When you submit information voluntarily through contact forms, newsletters, or marketing sign-ups.
  • Contractual Necessity: To provide you with insurance services you request.
  • Legal Obligation: To comply with financial or insurance regulations.
  • Legitimate Interests: To improve our services, develop new offerings, or maintain website security.

4. Sharing Your Information

We respect your privacy and do not sell your personal data. We may share your information with:

  • Insurance Providers and Partners: To provide insurance quotes, manage policies, or handle claims.
  • Service Providers: For website hosting, analytics, IT services, or marketing assistance.
  • Legal and Regulatory Authorities: When required by law, or to protect our legal rights and obligations.

We require all third-party providers to handle your information securely and only for the purposes specified.

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to improve your experience. This includes:

  • Essential cookies necessary for website functionality.
  • Performance cookies to analyse traffic and usage patterns.
  • Functional cookies to remember your preferences.
  • Targeting or advertising cookies (if applicable) to provide relevant promotions.

You can manage your cookie preferences through your browser settings. Please note that disabling some cookies may affect the functionality of certain features on our website.

6. Data Retention

We retain personal information only as long as necessary to fulfil the purposes for which it was collected, unless a longer retention period is required or permitted by law. For example:

  • Insurance applications and policy records are retained as required by regulatory obligations.
  • Marketing data is retained only until you unsubscribe or withdraw consent.

7. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request corrections to any inaccurate or incomplete data.
  • Erasure: Request deletion of your personal information where permitted.
  • Restriction or Objection: Restrict or object to the processing of your data.
  • Data Portability: Receive your data in a structured, commonly used format.
  • Withdraw Consent: Withdraw consent for data processing at any time.
  • Lodge a Complaint: Contact the Information Commissioner’s Office (ICO) if you believe your data has been misused.

To exercise any of these rights, please contact us using the details in Section 10.

8. Security

We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect against unauthorized access, loss, misuse, or disclosure. These include secure servers, encryption, regular monitoring, and staff training.

9. Third-Party Links

Our website may include links to third-party websites for your convenience. Please note that we are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.

10. Marketing Communications

If you have opted in to receive marketing communications, we may contact you with information about our services, promotions, or industry updates. You can unsubscribe from these communications at any time by clicking the “unsubscribe” link in emails or contacting us directly.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. Updates will be posted on this page with a revised effective date. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions about this Privacy Policy, your personal data, or how we handle your information, please contact us at:

Alternative Insurance Brokers
enquires@aibgroup.com